Description:
Warner Bros. Consumer Products partnered with LEGO Systems for the theatrical release of THE HOBBIT: AN UNEXPECTED JOURNEY. LEGO produced micro-figure playing pieces of Gandalf, Dwalin, Kili and Fili and the game had to be built using the LEGO bricks and elements provided. THE HOBBIT LEGO toys were sold in stores. THE HOBBIT: AN UNEXPECTED JOURNEY released in theaters, December 14, 2012. http://www.licensemag.com/licensemag/Entertainment/LEGO-Releases-Hobbit-Game/ArticleStandard/Article/detail/791080?contextCategoryId=9991
Partnership Opportunity:
THE HOBBIT: AN UNEXPECTED JOURNEY/Theatrical
Company:
Partner/Category:
Lego /Toys
Timing:
December 4th Quarter 2012
Target:
Male
Female
Preschool
Kids (6-11)
Family
Female
Preschool
Kids (6-11)
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-12
Companies Involved
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