Partnership:

THE HOBBIT: AN UNEXPECTED JOURNEY and XBox

Description:
Warner Bros. partnered with Microsoft Xbox for the theatrical release of THE HOBBIT: AN UNEXPECTED JOURNEY. Microsoft Xbox hosted an online sweepstakes where contestants had to upload a Middle-Earth themed photo of themselves to https://www.facebook.com/Guardiansofmiddleearth by November 5, 2012. Contestants could then vote on their favorites. One Grand Prize winner was selected to receive an XBOX Game System complete with Guardians of Middle-earth skin. The sweepstakes ran from October 23, 2012 through November 5, 2012. THE HOBBIT: AN UNEXPECTED JOURNEY released in theaters December 14, 2012.
Partnership Opportunity:
THE HOBBIT: AN UNEXPECTED JOURNEY/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
XBox /Gaming & Esports
Timing:
December 4th Quarter 2012
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Media Elements:
Online
Other
Created On:
2020-11-30
Last Modified on:
2018-12-12
Companies Involved
Tuck

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