Partnership:

THE HOBBIT: THE DESOLATION OF SMAUG and Google

Description:

Warner Bros. Pictures partnered with Google Chrome for the theatrical release of THE HOBBIT: THE DESOLATION OF SMAUG. Google Chrome featured the film with "Journey through Middle-earth”, which could be accessed by visiting goo.gl/TheHobbit. Fans could fly above the elf city of Rivendell or sneak through the dark Trollshaws, simply by tapping the keyboard’s direction keys or with the swipe of a finger on a smartphone. The interactive map began with a map zooming in to various locations in Middle-earth. Users could explore a few different areas, and some new areas including, Trollshaw Forrest, Rivendell, and Dol Guldur. Three other areas around Lonely Mountain – Lake Town, Thranduil’s Hall, and the Lonely Mountain itself were also shown on the map. THE HOBBIT: THE DESOLATION OF SMAUG released in theaters December 13, 2013. http://www.telegraph.co.uk/technology/google/10467212/The-Hobbit-and-Middle-earth-brought-to-Google-Chrome.html

Partnership Opportunity:
THE HOBBIT: THE DESOLATION OF SMAUG/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Google /Online
Timing:
December 4th Quarter 2013
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-05
Companies Involved
Tuck

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