Partnership:

THE HUNGER GAMES and Barnes & Noble

Description:
Lionsgate Entertainment partnered with Barns & Noble for the film THE HUNGER GAMES. Barns & Noble offered a deal where consumers could buy the Nook on March 10, 2012 in select stores and receive 2 free tickets to an advance screening of the movie. Also, when consumers purchased the Nook on that day, they also received a HUNGER GAMES Nook Book as a gift. THE HUNGER GAMES released in theaters March 23, 2012. http://www.barnesandnoble.com/u/NOOK-and-The-Hunger-Games/379003466
Partnership Opportunity:
THE HUNGER GAMES/Theatrical
Company:
Lionsgate
Partner/Category:
Barnes & Noble /Retail
Timing:
March 1st Quarter 2012
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-12
Companies Involved
Tuck

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