Partnership:

THE HUNGER GAMES and China Glaze

Description:
Lionsgate Entertainment partnered with China Glaze for the film THE HUNGER GAMES and created an exclusive Capitol Colours nail polish collection. The collection combined rich cremes, soft shimmers and bold glitters to create the limited edition 12 shade nail polish collection inspired by the movie. China Glaze Capitol Colours were available early March 2012 at salons and specialty beauty retailers including Sally Beauty Supply and ULTA stores and retailed for $7 per bottle. THE HUNGER GAMES released in theatres March 23, 2012. http://www.prnewswire.com/news-releases/china-glaze-announces-capitol-colours-collection-141440533.html
Partnership Opportunity:
THE HUNGER GAMES/Theatrical
Company:
Lionsgate
Partner/Category:
China Glaze /Health & Beauty
Timing:
March 1st Quarter 2012
Target:
Female
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-12
Companies Involved
Tuck

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