Description:
Lionsgate Entertainment partnered with Toys `R` Us for the film THE HUNGER GAMES. Toys `R` Us worked with FEA Merchandise to create several HUNGER GAMES accessories and apparel. Items sold included a range of t-shirts that featured the Mockingjay pendant, Katniss or Peeta. Also in stores was the training t-shirt, a replica of the outfit worn by† tribute? in the film. THE HUNGER GAMES released in theaters March 23, 2012.
Partnership Opportunity:
THE HUNGER GAMES/Theatrical
Company:
Lionsgate
Partner/Category:
Toys /Retail
Timing:
March 1st Quarter 2012
Target:
Female
Kids (6-11)
Tweens
Teens
Adults
Kids (6-11)
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-12
Companies Involved
Lionsgate
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