Description:
Lionsgate and The Coca-Cola Company partnered up for the theatrical release of THE HUNGER GAMES: CATCHING FIRE. On their promotional website https://cokecatchingfire.com, participants were able to enter their email and birth date and "spin and send" a Coke, which allowed them to win a ringtone or win 1 of 8 exclusive wallpapers from CATCHING FIRE. THE HUNGER GAMES: CATCHING FIRE released in theatersNovember 22, 2013. https://cokecatchingfire.com/
Partnership Opportunity:
THE HUNGER GAMES: CATCHING FIRE/Theatrical
Company:
Lionsgate
Partner/Category:
The Coca-Cola Company /CPG
Timing:
November 4th Quarter 2013
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
Companies Involved
Lionsgate
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