Description:
Frito-Lay and Lionsgate partnered to promote the theatrical release of THE HUNGER GAMES: MOCKINGJAY. HUNGER GAMES fans could enter a sweepstakes by downloading the "Our Leader Mockingjay" app and scanning specially marked bags of Doritos for codes. Once users maxed out their "District", they unlocked access to a special sweepstakes that gave fans a chance to win THE HUNGER GAMES memorabilia and one grand prize winner tickets to the red carpet premier of THE HUNGER GAMES: MOCKINGJAY.
Partnership Opportunity:
Company:
Lionsgate
Partner/Category:
Frito-Lay /CPG
Timing:
October 4th Quarter 2014
Target:
Male
Female
Tweens
Teens
Adults 25-34
Female
Tweens
Teens
Adults 25-34
Promotional Elements:
Branded Content
Contest / Sweepstakes
Contest / Sweepstakes
Media Elements:
Direct Marketing
Online
Other
Online
Other
Created On:
2020-11-30
Last Modified on:
2016-03-09
Companies Involved
Lionsgate
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