Partnership:

THE HUNGER GAMES: MOCKINGJAY PART 1 and Mazda

Description:

Lionsgate and Mazda partnered to promote the theatrical release of THE HUNGER GAMES: MOCKINGJAY PART ONE.  Fans of the franchise had to design a new hovercraft model and submit it on the Hunger Games/Mazda custom site.  For every submission, Mazda would provide 10 meals to those in need through Feeding America.  Approved designs were also featured on the website. 

Partnership Opportunity:
THE HUNGER GAMES: MOCKINGJAY PART 1/Theatrical
Company:
Lionsgate
Partner/Category:
Mazda /Automotive
Timing:
November 4th Quarter 2014
Target:
Female
Tweens
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2016-03-09
Companies Involved
Tuck

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