Partnership:

THE HUNGER GAMES: MOCKINGJAY PART 2 and FIAT CHRYSLER AUTOMOBILES

Description:

LIONSGATE and FIAT CHRYSLER AUTOMOBILES (FCA) partnered in four unique TV commercials for the theatrical release of THE HUNGER GAMES: MOCKINGJAY - PART 2. The ads featured scenes from THE HUNGER GAMES along with different cars belonging to FCA including Dodge, Ram and Chrysler. The three car brands were positioned with themes of the franchise including rebellious spirit, heroes, and overcoming odds.

• Dodge brand: "Whistle" and "Playing with Fire," point to the rebellious spirit of Katniss and "The Hunger Games," igniting a flame that drives us.
• Ram brand: "The Official Truck of Heroes," in which Ram acknowledges the heroes of "The Hunger Games."
• Chrysler: "Where You're Going," reflects the story of Katniss, a girl who overcomes the odds to become the face of change.
The commercials aired during NFL broadcasts and on the radio. FAC was also a sponsor of the MOCKINGJAY red carpet.

Partnership Opportunity:
THE HUNGER GAMES: MOCKINGJAY PART 2/Theatrical
Company:
Lionsgate
Partner/Category:
FIAT CHRYSLER AUTOMOBILES /Automotive
Timing:
November 2015
Target:
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2016-03-09
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.