LIONSGATE and FIAT CHRYSLER AUTOMOBILES (FCA) partnered in four unique TV commercials for the theatrical release of THE HUNGER GAMES: MOCKINGJAY - PART 2. The ads featured scenes from THE HUNGER GAMES along with different cars belonging to FCA including Dodge, Ram and Chrysler. The three car brands were positioned with themes of the franchise including rebellious spirit, heroes, and overcoming odds.
• Dodge brand: "Whistle" and "Playing with Fire," point to the rebellious spirit of Katniss and "The Hunger Games," igniting a flame that drives us.
• Ram brand: "The Official Truck of Heroes," in which Ram acknowledges the heroes of "The Hunger Games."
• Chrysler: "Where You're Going," reflects the story of Katniss, a girl who overcomes the odds to become the face of change.
The commercials aired during NFL broadcasts and on the radio. FAC was also a sponsor of the MOCKINGJAY red carpet.
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
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