Partnership:

Lionsgate and Samsung

Description:

LIONSGATE and SAMSUNG partnered for the theatrical release of THE HUNGER GAMES: MOCKINGJAY PART 2. The all-new official MOCKINGJAY App powered by SAMSUNG is available on Android or Apple devices and features:



  • Capitol Camouflage – Use face recognition technology to transform selfies with the red MOCKINGJAY face, Effie Trinket make up, and over 100 billion other looks.

  • Graffiti Marks – Create AR virtual graffiti using the app and your phone’s camera

  •  3D Hovercraft – Explore 3D images of the aircrafts used by the Revolution

  •  District 13 Underground Schematic – Go inside the film with 3D blueprints of District 13

  • Behind the scenes, features, official clips, and more…


The MOCKINGJAY App was promoted on The Hunger Games official Facebook page and website. 

Partnership Opportunity:
/Theatrical
Company:
Lionsgate
Partner/Category:
Samsung /App
Timing:
4th Quarter 2015
Target:
Male
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Promotional Elements:
Branded Content
Media Elements:
Social Media
Created On:
2020-11-30
Last Modified on:
2018-08-25
Companies Involved
Lionsgate
Lionsgate
Tuck

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