Procter and Gamble partnered with Disney to promote the home entertainment release of THE INCREDIBLES. The FSI was included in the Sunday newspaper and enabled consumers to receive an INCREDIBLES fleece blanket. To participate, consumers mailed in a certificate printed on the FSI along with a combination of 3 participating Procter and Gamble proof-of-purchase cash register receipts. Included in the FSI was 3 coupons of the participating Procter and Gamble products. The offer was valid between March 1, 2005 to April 30, 2005.