Disney partnered with Safeway Inc. to promote the theatrical release of THE INCREDIBLES. Customers who bought eligible products between September 26, 2004 and December 21, 2004 with their club card were automatically entered to win prizes from the movie. Ten grand prize sweepstakes winners received an “Incredible Room Makeover” from a Disney artist, and twenty first prize winners received signed movie art. Eligible products such as Vons Brand Orange Juice featured characters from THE INCREDIBLES.