Description:
Partnering with DreamWorks, 10M Kung Fu Panda 3 branded fortune cookies were distributed at participating movie theaters throughout the US with five of those cookies containing winning fortunes for a trip to the Los Angeles Premiere movie screening. This experiential and social media driven sweepstakes allowed for 5 families to win a 3-day trip to LA and experience the red carpet fun.
Partnership Opportunity:
The Journey Home Sweepstakes/Television
Company:
Partner/Category:
DreamWorks & Delta Vacations /Advertising
Timing:
November 4th Quarter 2015
Target:
Female
Family
Family
Promotional Elements:
Branded Content
Contest / Sweepstakes
Event / Activation / Experiential
Contest / Sweepstakes
Event / Activation / Experiential
Media Elements:
Online
Other
Social Media
Other
Social Media
Created On:
2020-11-30
Last Modified on:
2025-04-29
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