Description:
McDonald`s Happy Meals featured THE JUNGLE BOOK 2 theatrical release. Consumers were able to collect all 6 JUNGLE BOOK Figures with Playsets. McDonald`s online also had JUNGLE BOOK 2 downloads, and a McDonald`s Happy Meal Coloring Book. Promotion ran from February 21 - March 13, 2003. Supported by national TV spots, radio and online.
Partnership Opportunity:
THE JUNGLE BOOK 2/Theatrical
Company:
Partner/Category:
McDonald's /Dining
Timing:
1st Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2003-03-01
Companies Involved
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