Description:
ESPN partnered with Facebook to promote the 10-part Michael Jordan docu-series THE LAST DANCE.
ESPN collaborated with Facebook to create a Facebook trivia segment that tied into the documentary. To promote THE LAST DANCE, Facebook hosted a Trivia segment that centered around the Chicago Bulls '90s basketball dynasty.
Additionally, ESPN ran pre-show and post-show live streams exclusively on Facebook and Instagram.
Partnership Opportunity:
The Last Dance/Television
Company:
ESPN
Partner/Category:
Facebook /Online
Timing:
April 2nd Quarter 2020
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Contest / Sweepstakes
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-04-21
Companies Involved
ESPN
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