Partnership:

THE LEGEND OF FROSTY THE SNOWMAN and Dial

Description:
Classic Media and The Dial Corporation partnered to promote the home entertainment classic, THE LEGEND OF FROSTY THE SNOWMAN. Inside specially marked packages of the DVD was a coupon for a free Renuzit Airlets Air Freshener coupon. In addition to the coupon, consumers who entered at renuzit.com had a chance to receive $5000 in holiday cash or a set of 5 Holiday Classic DVDs. The sweepstakes ended December 31, 2005.
Partnership Opportunity:
THE LEGEND OF FROSTY THE SNOWMAN/Home Entertainment
Partner/Category:
Dial /Health & Beauty
Timing:
December 4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-11-21
Companies Involved
Tuck

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