Description:
Warner Bros. Pictures and McDonald’s partnered to promote the release of THE LEGO BATMAN MOVIE. The collaboration produced a new lineup of toys from THE LEGO BATMAN MOVIE. From February 7 – March 6, 2017, fans received one of eight collectable toys – two 3D viewers, two tins with paper activities and four caps featuring scenes from the movie – in each McDonald’s Happy Meal. The toys could also be scanned for McPlay Power, which unlocked games playable on smartphones and tablets.
Partnership Opportunity:
Company:
Partner/Category:
McDonald's /Dining
Timing:
February 1st Quarter 2017
Target:
Male
Female
Kids (6-11)
Female
Kids (6-11)
Promotional Elements:
Advergame
Branded Content
Branded Content
Media Elements:
Micro site
Mobile
Online
Social Media
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-02-01
Companies Involved
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