Partnership:

The Lego Movie 2: The Second Part and Chevrolet

Description:
Warner Bros. Pictures partnered with Chevrolet to promote the theatrical release of THE LEGO MOVIE 2: THE SECOND PART.

As a promotion for the movie, Chevrolet revealed a full-scale version of the 2019 Silverado 1500 pickup made entirely from the tiny bricks. Debuting during the public days of the Detroit auto show, the LEGO Silverado is the result of more than 2000 hours of work from 18 Lego master builders.

The Silverado was made up of 334,544 individual pieces, with the most common brick used being the red two-by-eight-inch piece—not a surprise, as the model took the form of a red LT Trail Boss with long bed. The model was shockingly accurate compared with the real thing in its size and design; it even has working lights.

The partnership was promoted at the auto show and across both companies' social media channels.

Partnership Opportunity:
The Lego Movie 2: The Second Part/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Chevrolet /Automotive
Timing:
February 1st Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-05
Companies Involved
Tuck

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