Partnership:

The Lego Movie 2: The Second Part and McDonald's

Description:
Warner Bros. Pictures teamed with McDonald's for a promotion celebrating the theatrical release of THE LEGO MOVIE 2: THE SECOND PART. The partnership consisted of a Happy Meal program featuring characters from the film. The toys within each Happy Meal contained eight different characters to collect including Wonder Woman, Ultrakatty, Lucy, Emmet, DUPLO Alien, Unikitty, Sweet Mayhem, and Batman. Each one came with puzzles and other items that all connected with the McPlay App for more playability. The partnership was promoted across both companies' social media channels as well as with a TV Spot.
Partnership Opportunity:
The Lego Movie 2: The Second Part/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
McDonald's /Dining
Timing:
February 1st Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
Media Elements:
Online
Print Advertising
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-02-06
Companies Involved
Tuck

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