Description:
Warner Bros. and AMC Theaters got together to promote the premeire of THE LEGO MOVIE. LEGO fans had to simply buy a ticket to see THE LEGO MOVIE and then they were eligible to win tons of prizes, from LEGO t-shirts to LEGO kits inspired by the movie.
Partnership Opportunity:
THE LEGO MOVIE/Theatrical
Company:
Partner/Category:
AMC Theaters /Communications
Timing:
February 1st Quarter 2014
Target:
Male
Female
Kids (6-11)
Teens
Female
Kids (6-11)
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-05-27
Companies Involved
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