Partnership:

THE LEGO NINJAGO MOVIE and McDonald's

Description:
Warner Bros. Pictures and McDonald’s partnered for an action-themed happy meal to support the release of THE LEGO NINJAGO MOVIE. Fans received one of six film-themed toys, which could each be scanned for McPlay Power and unlock games on smartphones and tablets, and a Kids Go Free voucher redeemable at LEGOLAND Resorts and LEGOLAND Discovery Centers throughout the country. Families could also visit the McDoanld’s Happy Meal website for downloadable coloring pages and activities.
Partnership Opportunity:
THE LEGO NINJAGO MOVIE/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
McDonald's /Dining
Timing:
September 3rd Quarter 2017
Target:
Male
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Branded Content
Premiums / Giveaways
On Pack
Premiums / Giveaways
Discount / Special Offer / Promo Code
Media Elements:
Email
Micro site
Mobile
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2017-10-05
Companies Involved
Tuck

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