Partnership:

THE LION KING 1 1/2 and Kellogg's

Description:

With the release of THE LION KING 1 1/2, Kellogg`s teamed up with Disney. This promotion offered a $3 savings on one Kellogg`s Bug-Alicious! Fruit Snacks 10pk when consumers purchased THE LION KING 1 1/2 on DVD or video. To redeem the offer, coupons were mailed to Buena Vista Home Entertainment. Supported by FSI.

Partnership Opportunity:
THE LION KING 1 1/2/Home Entertainment
Company:
The Walt Disney Studios
Partner/Category:
Kellogg's /CPG
Timing:
1st Quarter
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-09
Companies Involved
Tuck

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