Description:
Walt Disney Studios partnered with ASOS, the online clothing retailer, to promote the theatrical release of THE LION KING.
The UK-based ASOS released a line of clothing items inspired by THE LION KING. The branded collection spanned menswear, womenswear and unisex options with each item referencing THE LION KING motifs and characters.
Items included in the collection were a knit jumper inspired by Zazu, an oversized sweatshirt embroidered with THE LION KING logo and more.
The collection launched July 2, 2019 ahead of the release of THE LION KING in theaters.
Partnership Opportunity:
THE LION KING/Theatrical
Company:
Partner/Category:
ASOS /Fashion
Timing:
July 3rd Quarter 2019
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
Branded Content
Collectible
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-06-25
Companies Involved
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