Partnership:

THE LION KING and Dole

Description:

Walt Disney Studios partnered with Dole for a promotion celebrating the theatrical release of THE LION KING. 

The partnership consisted of Dole Bananas and Pineapples being labelled with THE LION KING decals. These decals highlighted images of film characters such as Simba, Nala, Rifiki, Zazu and more. This in-store promotion launched on June 2, 2019 in stores across the U.S. and Canada.

The partnership also included Dole promoting seven new "Dad-friendly" recipes for Father's Day on June 16, 2019. These recipes were targeted at fathers as a way to celebrate THE LION KING's themes concerning fathers and sons. These branded recipes included a Dole Beet ‘N Berry Smoothie as well as Nala Naan and more.

Dole also created a series of healthy living tips inspired by THE LION KING as part of their "No-Worry Nutrition" initiative.

Partnership Opportunity:
THE LION KING/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Dole /CPG
Timing:
July 3rd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-07-17
Companies Involved
Tuck

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