Walt Disney Studios partnered with Dole for a promotion celebrating the theatrical release of THE LION KING.
The partnership consisted of Dole Bananas and Pineapples being labelled with THE LION KING decals. These decals highlighted images of film characters such as Simba, Nala, Rifiki, Zazu and more. This in-store promotion launched on June 2, 2019 in stores across the U.S. and Canada.
The partnership also included Dole promoting seven new "Dad-friendly" recipes for Father's Day on June 16, 2019. These recipes were targeted at fathers as a way to celebrate THE LION KING's themes concerning fathers and sons. These branded recipes included a Dole Beet ‘N Berry Smoothie as well as Nala Naan and more.
Dole also created a series of healthy living tips inspired by THE LION KING as part of their "No-Worry Nutrition" initiative.
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Branded Content
In-Store / Retail
On Pack
Online
Signage
Social Media
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