Keebler`s Disney LION KING promotion advertised the October 2003 release of THE LION KING Special Edition on DVD. E.L. Fudge S`mores Blasted packages contained an exclusive offer. For $4.99 plus two UPCs from specially marked packages consumers could mail-in for a talking Timon, Pumbaa or Simba cookie jar. The promotional program ran through March 31, 2004. Supported on-pack.
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