Partnership:

THE LION KING and Keebler

Description:

Keebler`s Disney LION KING promotion advertised the October 2003 release of THE LION KING Special Edition on DVD. E.L. Fudge S`mores Blasted packages contained an exclusive offer. For $4.99 plus two UPCs from specially marked packages consumers could mail-in for a talking Timon, Pumbaa or Simba cookie jar. The promotional program ran through March 31, 2004. Supported on-pack.

Partnership Opportunity:
THE LION KING/Home Entertainment
Company:
The Walt Disney Studios
Partner/Category:
Keebler /CPG
Timing:
3rd Quarter
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-09
Companies Involved
Tuck

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