Description:
Walt Disney Studios partnered with the Wildlife Conservation Network for a "Protect the Pride" promotion tied into the theatrical release of THE LION KING.
The two companies collaborated on "Protect the Pride," global conservation campaign raising awareness and support for declining lion populations across Africa.
The Wildlife Conservation Network's Lion Recovery Fund received an initial donation of $1.5 million from Disney who then invited fans to double the overall contribution up to $3 million. Fans could participate in the conservation promotion by joining in on celebratory experiences and purchasing special edition products.
Partnership Opportunity:
THE LION KING/Theatrical
Company:
Partner/Category:
Wildlife Conservation Network /Non-Profit Organizations
Timing:
July 3rd Quarter 2019
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Branded Content
Other
Other
Media Elements:
Mobile
Online
Signage
Social Media
Other
Online
Signage
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2020-04-08
Companies Involved
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