Kellogg's and Keebler partnered with Disney In support of the special-edition DVD release of Disney's THE LION KING. Kellogg's offered consumers a movie themed Cereal Spoon Set with 3 UP? s and $2.99 or a free LION KING watch with four UP? s. Keebler had i4 s own products to offer consumers that included three different LION KING character mini talking cookie jars for $4.99 plus 2 UP? s. All mail-in forms could be found on specially marked Kellogg’s and Kebbler products. The program was supported through a national campaign that included TV, on-pack and internet support.