Partnership:

THE LION KING: SPECIAL EDITION and Kellogg's

Description:

Kellogg's and Keebler partnered with Disney In support of the special-edition DVD release of Disney's THE LION KING. Kellogg's offered consumers a movie themed Cereal Spoon Set with 3 UP? s and $2.99 or a free LION KING watch with four UP? s. Keebler had i4 s own products to offer consumers that included three different LION KING character mini talking cookie jars for $4.99 plus 2 UP? s. All mail-in forms could be found on specially marked Kellogg’s and Kebbler products. The program was supported through a national campaign that included TV, on-pack and internet support.

Partnership Opportunity:
THE LION KING: SPECIAL EDITION/Home Entertainment
Company:
The Walt Disney Studios
Partner/Category:
Kellogg's /CPG
Timing:
September 3rd Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-15
Companies Involved
Tuck

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