Partnership:

THE LION KING: SPECIAL EDITION and Payless ShoeSource

Description:

Payless shoes tied it’s 5,000 stores to the special-edition DVD release of Disney’s THE LION KING, which hit retail October 7, 2003. Payless had an exclusive deal throughout the year, to create a line of footwear that featured Simba, Nala, King Mufasa, Pumbaa and Timon. Also, Payless sold the movie in it’s stores. With a mail-in rebate, consumers will pay only $10 for the DVD and $7 for the VHS with the purchase of THE LION KING shoes. Supported by a national campaign that included TV, radio and in-store P.O.P.

Partnership Opportunity:
THE LION KING: SPECIAL EDITION/Home Entertainment
Company:
The Walt Disney Studios
Partner/Category:
Payless ShoeSource /Retail
Timing:
September 3rd Quarter 2003
Target:
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-15
Companies Involved
Tuck

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