Walt Disney Studios partnered with Subway for the theatrical release of THE LONE RANGER. Subway hosted a "Subway Partner Up and You Could Win." To participate, consumers had to purchase specially marked 30 oz cups and add avodaco to any sub to receive a code. The code could be registered online at www.subway.com and participants were then entered into the game to win prizes. Prizes included a free Footlong awarded as a $6 Subway Card, Concession Cash Vouchers, eMovie Cash, Wholly Guacamole Party Pack, Wholly Guacamole Lunch Coolers, or a $1,000 Visa Gift Card. Additional prizes included a trip for two to Hollywood that included airfare, hotel accommodation and a $1,000 Visa Gift Card or a Kawasaki Teryx4 Prize Package that consisted of four Shoei helmets and a Kawasaki Hawaii Excursion for four that included a trip to Hawaii, airfare, hotel accommodation and a $2,000 Visa Gift Card. The promotion ran from May 31, 2013 through July 31, 2013. THE LONE RANGER released in theaters July 3, 2013. http://partnerup.subway.com/Content/OfficialRules.pdf