Partnership:

THE LONE RANGER and Subway Restaurants

Description:

Walt Disney Studios partnered with Subway for the theatrical release of THE LONE RANGER. Subway hosted a "Subway Partner Up and You Could Win." To participate, consumers had to purchase specially marked 30 oz cups and add avodaco to any sub to receive a code. The code could be registered online at www.subway.com and participants were then entered into the game to win prizes. Prizes included a free Footlong awarded as a $6 Subway Card, Concession Cash Vouchers, eMovie Cash, Wholly Guacamole Party Pack, Wholly Guacamole Lunch Coolers, or a $1,000 Visa Gift Card. Additional prizes included a trip for two to Hollywood that included airfare, hotel accommodation and a $1,000 Visa Gift Card or a Kawasaki Teryx4 Prize Package that consisted of four Shoei helmets and a Kawasaki Hawaii Excursion for four that included a trip to Hawaii, airfare, hotel accommodation and a $2,000 Visa Gift Card. The promotion ran from May 31, 2013 through July 31, 2013. THE LONE RANGER released in theaters July 3, 2013. http://partnerup.subway.com/Content/OfficialRules.pdf

Partnership Opportunity:
THE LONE RANGER/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Subway Restaurants /Dining
Timing:
July 3rd Quarter 2013
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2016-01-08
Companies Involved
Tuck

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