Description:
Teaming with New Line Cinema on a worldwide promotion for the Dec. 1st launch of The Lord of the Rings. The program includes more than 10,000 restaurant locations worldwide and highlights the film on BK`s website. The deal also gives BK the option to tie-in with the film`s two sequels.
Partnership Opportunity:
THE LORD OF THE RINGS: THE FELLOWSHIP OF THE RING/Theatrical
Company:
New Line Cinema
Partner/Category:
Burger King /Dining
Timing:
December 4th Quarter 2001
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2004-03-10
Companies Involved
New Line Cinema
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