Description:
An estimated $40 million program supporting all three films. The promotion for the first film includes limited-edition co-branded packaging for JVC VHS and DVD players, a retail sweepstakes and a Times Square billboard. Media includes advertising and pr
Partnership Opportunity:
THE LORD OF THE RINGS: THE FELLOWSHIP OF THE RING/Theatrical
Company:
New Line Cinema
Partner/Category:
JVC /
Timing:
December 4th Quarter 2001
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2003-03-19
Companies Involved
New Line Cinema
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