Kia joined New Line Home Entertainment to be the exclusive automotive partner in the home video and DVD release of THE LORD OF THE RINGS: THE FELLOWSHIP OF THE RING. The promotion will also be surrounding the launch of Kia`s new Sorento SUV which will go on sale this summer at more than 600 Kia retailers nationwide. Kia will promote the VHS/DVD release via a test drive promotion that will be communicated in television, print, Internet and dealership point-of-sale materials. Kia and the Sorento will be featured on inside and outside packaging of the home VHS/DVD, in-store displays, and on the movie`s official website www.lordoftherings.net.