Description:
Kellogg`s and EA Games joined to promote THE LORD OF THE RINGS: THE RETURN OF THE KING video game. Inside specially-marked packages of Kellogg`s Pop-Tarts and Corn Pops, fans of Middle Earth received a free PC-CD video game demo along with gaming tips on the back of the box.
Partnership Opportunity:
THE LORD OF THE RINGS: THE RETURN OF THE KING/
Company:
EA SPORTS
Partner/Category:
Kellogg's /CPG
Timing:
November 4th Quarter 2003
Target:
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2004-02-06
Companies Involved
EA SPORTS
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