Partnership:

THE LORD OF THE RINGS: THE TWO TOWERS and Dr. Pepper/Seven Up, Inc.

Description:

Dr Pepper/Seven Up is pulling in seven of its soft drink brands for a promotion linking its new online auction site with the DVD release of THE LORD OF THE RINGS: THE TWO TOWERS. Each product will be linked with a character from the film on hundreds of millions of 12-ounce cans, 12 packs, 20-ounce bottles and 2-liter bottles of 7 Up, Diet 7 Up, Cherry 7 Up, dnL, Sunkist Orange Soda, A&W Root Beer and Canada Dry Ginger Ale from late August through September, 2003. Bottlers can choose from interactive displays that include lenticulars, characters stand-ins, tear-off movie posters and a corrugated castle. Consumers can also collect points from the product to bid on RINGS collectible merchandise at www.liquidloot.com. Once there, visitors can enter a sweepstakes to win a trip to New Zealand where the trilogy was filmed.

Partnership Opportunity:
THE LORD OF THE RINGS: THE TWO TOWERS/Home Entertainment
Company:
New Line Cinema
Partner/Category:
Dr. Pepper/Seven Up, Inc. /CPG
Timing:
2nd Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-18
Companies Involved
New Line Cinema
Tuck

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