Description:
Kung Fu Tea, America's largest bubble tea brand, announces a partnership with Warner Bros. Pictures to celebrate the highly anticipated release of New Line Cinema and Warner Bros. Animation's The Lord of the Rings: The War of the Rohirrim film, directed by the illustrious Kenji Kamiyama and rendered in beautiful anime, the first time for a story from the J.R.R. Tolkien world. To mark this occasion, Kung Fu Tea will introduce five special themed drinks inspired by the movie, each presented in packaging inspired by the main characters.Starting November 1st, The Lord Of The Rings die-hard fans and boba fanatics nationwide can find a series of refreshing, new limited-time-only drinks at their favorite local Kung Fu Tea locations until December 31, 2024!
- Héra's Lavender Milk Tea – Join King of Rohan Helm Hammerhand's fierce daughter Héra on her fearless journey with our signature Milk Tea with Boba. Infused with lavender, this milk tea packs a bold, creamy flavor with subtle floral notes for a delicious finish.
- Middle-earth Lavender Latte - Explore lush Middle-earth with our new Lavender Latte! Topped with Coffee Popping Boba, this sweet treat features delicious floral notes and playful texture in every sip.
- Héra's Wild Lavender Punch - Gear up with Héra for her next adventure with this crisp Lavender Punch. Topped with Nata Jelly, this vibrant drink offers a perfect balance of sweet and tangy flavors.
- Riders of Rohan Lemonade - Ride with Rohan with our classic Black Tea Lemonade! Paired with Lychee Crystal Boba, this tart lemonade is refreshingly crisp and bright!
- Riders of Rohan Lemonade Can - For Riders on the go - our Black Tea Lemonade has all the flavor of our handcrafted drinks, now readily packaged for your next adventure!
The new drinks will be served in limited-edition The Lord of the Rings: The War of The Rohirrim custom cups with lids and an exclusive shield-shaped straw cap. Customers can also try two of the new flavors as hot drinks in Kung Fu Tea's first-ever customized hot cup. The partnership program will include a social media sweepstakes with prizes from Warner Bros. and a year's worth of Boba Credit through the Kung Fu Tea App.
Source: https://www.prnewswire.com/news-releases/kung-fu-tea-and-warner-bros-pictures-unite-to-celebrate-the-release-of-the-lord-of-the-rings-the-war-of-the-rohirrim-302288974.html
Partnership Opportunity:
THE LORD OF THE RINGS: THE WAR OF ROHIRRIM/Theatrical
Company:
Partner/Category:
Kung Fu Tea /Dining
Timing:
November 4th Quarter 2024
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Promotional Elements:
Contest / Sweepstakes
In-Store / Retail
On Pack
Window Clings / Banners / Decals
In-Store / Retail
On Pack
Window Clings / Banners / Decals
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2024-11-08
Last Modified on:
2024-11-08
Companies Involved
Carlo V
Global Partnerships and Alliances
Warner Bros. Pictures
Sarah G
Vice President, Worldwide Promotional Partnerships & Alliances
Warner Bros. Pictures
Sachin K
Director, Global Brand Partnerships
Warner Bros. Pictures
Julie M
SVP of Global Brand Partnerships
Warner Bros. Pictures
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