Partnership:

THE LOVE GURU and NHL

Description:
The National Hockey League (NHL) and Paramount have teamed up to cross-promote the league playoffs and the comic hockey film THE LOVE GURU. Actor Mike Myers plays a guru trying to guide the Toronto Maple Leafs to the Stanley Cup Championship in the film. The league and the studio have co-branded and co-produced a 30-second TV sport featuring Myers. The collaboration also includes NHL.com content and retail activations aimed at exciting interest among moviegoers and hockey buffs. NHL.com will offer fans video clips and photos from the film. A TV spot to run on scoreboards in NHL arenas during the playoffs will feature film clips combined with footage from hockey games. Teams will also offer fans co-branded giveaways, including tickets to the movie and promotional items, including T-shirts.
Partnership Opportunity:
THE LOVE GURU/Theatrical
Company:
Paramount Pictures
Partner/Category:
NHL /Sporting Goods
Timing:
June 2nd Quarter 2008
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-04-16
Companies Involved
Tuck

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