Partnership:

THE LUCKY ONE and Carmex

Description:
Warner Bros. partnered with Carmex for the film THE LUCKY ONE. Carmex held a sweepstakes where contestants had to ""like"" Carmex`s Facebook page and submit a form to enter. The sweepstakes was held in 8 promotion periods with 4 winners per period for a total of 32 winners. Each winner received a prize package that consisted of one THE LUCKY ONE Movie Poster,one THE LUCKY ONE book, one complimentary Hollywood Movie Money® reward code redeemable for one movie certificate $10.00 to see THE LUCKY ONE at participating theaters , one THE LUCKY ONE hat or t-shirt, and one Carmex original jar. The entire sweepstakes ran from March 5, 2012 through April 30, 2012. THE LUCKY ONE released in theaters April 20, 2012. http://www.facebook.com/carmexlipbalm/app_187310994666861
Partnership Opportunity:
THE LUCKY ONE/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Carmex /Health & Beauty
Timing:
April 2nd Quarter 2012
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-18
Companies Involved
Tuck

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