Partnership:

THE LUCKY ONE and e.l.f. Cosmetics

Description:
Warner Bros. partnered with e.l.f. cosmetics for the film THE LUCKY ONE. e.l.f. cosmetics held a sweepstakes where consumers could enter at http://www.eyeslipsface.com/theluckyone. One grand prize winner received a private screening of the film with 50 guests. One first prize winner received a $500 e.l.f. gift card and 25 second prize winners received a LUCKY ONE Look Set. The Look Set included powder, blush & bronzing powder, mascara, lip balm and eyeshadow-all in LUCKY ONE featured colors. The sweepstakes ran from March 30, 2012 through April 30, 2012 and THE LUCKY ONE released in theaters April 20, 2012.
Partnership Opportunity:
THE LUCKY ONE/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
e.l.f. Cosmetics /Health & Beauty
Timing:
April 2nd Quarter 2012
Target:
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-18
Companies Involved
Tuck

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