Partnership:

The Mandalorian and LEGO

Description:

Disney Plus teamed up with LEGO to make a special set celebrating THE MANDALORIAN.


Disney Plus collaborated with LEGO to release a 1,073-piece set that allowed you to recreate adorable character from THE MANDALORIAN. It stood 7.8 inches tall and was designed for builders ages 10 and up. When built fully, Baby Yoda had a posable head, plus adjustable ears and mouth. The set included an info plaque that shared more details on Baby Yoda, such as his height and age, as if the statue were an exhibit you would see at the museum. It also included a traditional Lego Minifigure.


The Baby Yoda set was available for purchase starting October 30th 2020.

Partnership Opportunity:
The Mandalorian/Streaming
Company:
The Walt Disney Studios
Partner/Category:
LEGO /Toys
Timing:
September 3rd Quarter 2020
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-11-17
Companies Involved
Tuck

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