Partnership:

THE MARTIAN and UNDER ARMOUR

Description:


20th CENTURY FOX and UNDER ARMOUR partnered for the theatrical release of THE MARTIAN. In the clip “Leave Your Mark” Astronaut Mark Watney is seen practicing and training in UNDER ARMOUR sportswear as he prepares for his journey on the Ares program. As the TV clip states the apparel company is the “official sponsor of the Ares program.” The partnership was featured as a TV Spot and on UNDER ARMOUR’s website.

Partnership Opportunity:
THE MARTIAN/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
UNDER ARMOUR /Fashion
Timing:
October 2015
Target:
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Media Elements:
Product Placement
Created On:
2020-11-30
Last Modified on:
2015-11-25
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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