Fox Entertainment partnered with McDonald’s to launch a THE MASKED SINGER-themed Happy Meal at stores starting April 4, 2023. Dubbed the ‘Masknificent’ Happy Meal, the item featured one of 12 plush toys inspired by one of the THE MASKED SINGER costumes that have been showcased over the series’ nine season.

Kids also found a guessing game to play before discovering which character is in the box. Each toy was in opaque wrapping with a special clue as to which character is hiding within. The game, of course, mimics the unmasking seen on THE MASKED SINGER.

Characters from seasons past that were included are T-Rex, Peacock, Thingamajig, Miss Teddy, White Tiger, Space Bunny and others. (One toy per box.) The Happy Meal boxes also included a scannable code that directs customers to a ‘Masknificent’ AR experience in which they could use their phones or tablets to design their own “Masked Singer” stage featuring filters and music. Through the experience, their plush toy took part in a virtual concert.