Michelob Ultra partnered with Turner Sports on a promotion surrounding the television event THE MATCH: CHAMPIONS FOR CHARITY featuring Tom Brady, Peyton Manning, Phil Mickelson and Tiger Woods playing gold to raise money for charity.

Michaelob Ultra celebrated the television event by releasing a series of new ads and promotional materials. To promote THE MATCH, Michelob Ultra aired a series of ads featuring Peyton Manning in CADDYSHAK-inspired digital content. 

One of these promotional tie-ins was that if any of the participants hit a hole-in-one, Michelob Ultra offered a 6-pack of beer for sports fans throughout the country.

In addition to the marketing support, Michelob Ultra also provided additional support to THE MATCH's charitable efforts in the form of a $150,000 donation to the American Red Cross.