Description:
Heineken and THE MATRIX RELOADED ran a month-long campaign during May 2003 that featured TV spots, online extensions, on-premise materials and MATRIX-themed P.O.P. materials. Also supported by a national print campaign, featuring Heineken as The One.
Partnership Opportunity:
THE MATRIX RELOADED/Theatrical
Company:
Partner/Category:
Heineken /Beverages
Timing:
May 2nd Quarter 2003
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2012-09-10
Companies Involved
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