Partnership:

THE MATRIX RESURRECTIONS and Tom Davies

Description:

Warner Bros Pictures and British eyewear maker Tom Davies collaborated to promote THE MATRIX RESURRECTIONS release on HBO Max and in theaters with a new line of custom sunglasses.

Celebrated costume designer Lindsay Pugh commissioned Tom Davies to craft a new range of iconic sunglasses specifically for the new film. Tom Davies' iconic sunglasses have been featured in past MATRIX films as well.

In addition to outfitting the main characters Neo, Trinity, and Morpheus in the film, Tom Davies created a highly limited-edition collection of glasses available for sale. Priced between $69 and $495 USD, the official MATRIX RESURRECTIONS sunglasses were available online and fans could virtually try on the frames using their webcams.

A co-branded featurette also took a behind-the-scenes look at the collaboration with interviews from Tom Davies and Lindsay Pugh.

Partnership Opportunity:
THE MATRIX RESURRECTIONS/Theatrical
Partner/Category:
Tom Davies /Fashion
Timing:
December 4th Quarter 2021
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
AR / VR
Licensed Product
Branded Content
In-Store / Retail
Media Elements:
Email
Micro site
Mobile
Online
Product Placement
Social Media
Created On:
2022-01-04
Last Modified on:
2022-01-05
Companies Involved
Sachin K
Sachin K Director, Global Brand Partnerships Warner Bros. Pictures
Tuck

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