Partnership:

THE MATRIX RESURRECTIONS and UnitedMasters

Description:

Warner Bros. Pictures teamed up with UnitedMasters, "the record label in your pocket" for independent artists, to celebrate the release of THE MATRIX RESURRECTIONS by offering artists a once-in-a-lifetime opportunity to win $15,000 and possibility of having their track featured in a promotional campaign for the film. Five runner-ups were also given cash pries of $1,000.

Artists uploaded their original song through the UnitedMasters app, and the song had to "contain vocals, be clear of any and all samples, and above all else - get people excited about THE MATRIX RESURRECTIONS release."

Submissions were accepted through November 28, 2021 with the film releasing December 22, 2021.

The campaign highlighted and supported independent musicians and creators and Charlotte hip-hop artist Quantrelle was awarded the prize from thousands of entries with his original song, "Back to Life." The song was featured in the TV spot "Back to Life."

Partnership Opportunity:
THE MATRIX RESURRECTIONS/Theatrical
Partner/Category:
UnitedMasters /Music
Timing:
November 4th Quarter 2021
Target:
Male
Female
Family
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Micro site
Online
Social Media
TV Spot
Created On:
2022-01-05
Last Modified on:
2022-01-05
Companies Involved
Sachin K
Sachin K Director, Global Brand Partnerships Warner Bros. Pictures
Tuck

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