Partnership:

Warner Bros. Pictures and Carl F. Bucherer

Description:
Swiss Luxury watch manufacturer Carl F. Bucherer teamed with Warner Bros. Pictures to promote the theatrical release of THE MEG. The promotion consisted of Global Brand Ambassador Li Bingbing and other characters wearing signature watches throughout the film. Specifically, the Patravi ScubaTec diver’s watch, 44.6mm chronometer in stainless steel and 18-karat rose gold was seen on Li’s wrist in every scene in which she appeared. The $9,800 timepiece was selected for the ocean blockbuster, given that s water-resistant to 500 meters. Carl F. Bucherer also exclusively sponsored the film’s Beijing premiere Aug 2.
Partnership Opportunity:
/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Carl F. Bucherer /Financial & Insurance
Timing:
August 3rd Quarter 2018
Target:
Male
Female
Adults
Kids (6-11)
Promotional Elements:
Event / Activation / Experiential
Other
Media Elements:
Celebrity Appearance / Endorsement
Influencers / Brand Ambassadors
Online
Product Placement
Social Media

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2025-04-29
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat Marketing Partnerships Chat Marketing Partnerships Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.