Description:
Swiss Luxury watch manufacturer Carl F. Bucherer teamed with Warner Bros. Pictures to promote the theatrical release of THE MEG. The promotion consisted of Global Brand Ambassador Li Bingbing and other characters wearing signature watches throughout the film. Specifically, the Patravi ScubaTec diver’s watch, 44.6mm chronometer in stainless steel and 18-karat rose gold was seen on Li’s wrist in every scene in which she appeared. The $9,800 timepiece was selected for the ocean blockbuster, given that s water-resistant to 500 meters. Carl F. Bucherer also exclusively sponsored the film’s Beijing premiere Aug 2.
Partnership Opportunity:
Company:
Partner/Category:
Carl F. Bucherer /Financial & Insurance
Timing:
August 3rd Quarter 2018
Target:
Male
Female
Adults
Kids (6-11)
Female
Adults
Kids (6-11)
Promotional Elements:
Event / Activation / Experiential
Other
Other
Media Elements:
Celebrity Appearance / Endorsement
Influencers / Brand Ambassadors
Online
Product Placement
Social Media
Influencers / Brand Ambassadors
Online
Product Placement
Social Media
Website and Social Media
Created On:
2020-11-30
Last Modified on:
2025-04-29
Companies Involved
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