Partnership:

THE MORTAL INSTRUMENTS: CITY OF BONES and Hot Topic

Description:
Sony Pictures Entertainment partnered with Hot Topic and Tripp Nyc for the film, THE MORTAL INSTRUMENTS: CITY OF BONES. Hot Topic carried Daang Goodman designed clothing inspired by THE MORTAL INSTRUMENTS: CITY OF BONES. The fashion collection featured modern Gothic look which included moto jackets, vests, and dresses with Angelic Power runes from the movie. Goodman`s collection was exclusively carried at Hot Topic Stores on July 8th, 2013. THE MORTAL INSTRUMENTS: CITY OF BONES was released in theaters on August 21st, 2013.
Partnership Opportunity:
THE MORTAL INSTRUMENTS: CITY OF BONES/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Hot Topic /Retail
Timing:
August 3rd Quarter 2013
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-04-26
Companies Involved
Sony Pictures Entertainment
Sony Pictures Entertainment
Tuck

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