Partnership:

THE MORTAL INSTRUMENTS: CITY OF BONES and Rue21.com

Description:
Sony Pictures Entertainment partnered with Rue21.com for the movie, THE MORTAL INSTRUMENTS: CITY OF BONES. Rue21.com created City of Bones Hollywood Premiere Sweepstakes where participants were able to win a trip the Hollywood Premiere for the winner and a friend. In addition to access to the Hollywood Premiere, the winner won a meet and greet with the leading cast members. The three runner ups won a City of Bones prize pack which included two movie tickets, a movie soundtrack, and a poster. To enter, participants had to go onto Rue21.com and fill out the entry from either manually or auto-fill from Facebook. The sweepstakes ran from July 2nd to August 2nd, 2013. THE MORTAL INSTRUMENTS: CITY OF BONES arrived in theaters on August 21st, 2013.
Partnership Opportunity:
THE MORTAL INSTRUMENTS: CITY OF BONES/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Rue21.com /Retail
Timing:
August 3rd Quarter 2013
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
Companies Involved
Sony Pictures Entertainment
Tuck

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