The Nickelodeon Treasure Hunt Malta and Malta Tourism Authority

Partnership:

The Nickelodeon Treasure Hunt Malta and Malta Tourism Authority

Description:

Nickelodeon partnered with the Malta Tourism Authority to launch the region’s first Nickelodeon-branded experiential tourism franchise.

Nickelodeon Treasure Hunt Malta was designed to drive visits to Malta’s family-friendly attractions during off-peak tourism months through exclusive Nickelodeon-branded experiences.

The inaugural Nickelodeon Treasure Hunt Malta event launched in April 2019. Activity packs distributed at locations, including the international airport and tourist information centers, featured activities that combined fan-favorite Nickelodeon characters with attractions throughout Malta.

Activities included a search for SpongeBob SquarePants at the National Aquarium, and a lesson on dueling with Nella the Princess Knight at the 16th-century fort St. James Cavalier. Stamps collected at each attraction could be redeemed for Nickelodeon-themed prizes.

Partnership Opportunity:

The Nickelodeon Treasure Hunt Malta /Live Entertainment

Company:

Paramount Consumer Products and Experiences

Partner/Category:

Malta Tourism Authority /Travel

Timing:

April 2nd Quarter 2019

Target:

Male
Female
Adults

Promotional Elements:

Branded Content
Event / Activation / Experiential